Make a Difference

Activist Toolkit — Skills Building Tools

Working with the Media

Why Engage with the Media?

Effective media outreach is a powerful tool. Used strategically, it allows you to shape news and online coverage, influence the stories developed by reporters and producers, and send powerful messages that educate the public, shape opinion and affect the views of policymakers.

With the right information, more people will demand coordinated, patient- and family-centered care. Engaging the media and educating the public about the experiences of people with multiple health problems and their family caregivers is key to ensuring that reform is implemented in ways that will matter most.

This toolkit is designed to help you work with the media in your community. We have included resources to provide you with information on:

In addition, Campaign for Better Care staff members are here to provide you with additional information, media relations expertise, a sounding board for ideas, and help with any problems or frustrations that might arise! If you have questions or need help with media outreach, email Jen Aulwes at


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