Ohio Billboard Campaign Aims To End Stigma

January 15, 2016 — A Cleveland abortion clinic is using billboards and bus shelter ads to help end abortion stigma, the Cleveland Plain Dealer reports.

The clinic, Preterm, in 2011 launched the "My Abortion. My Life." campaign to help women share abortion stories online. The campaign gathers submissions from Cleveland residents, as well as people across the United States and the world. According to the Plain Dealer, participants have shared about 200 stories.

In early January, Preterm began posting the phrase "My Abortion. My Life." on signage throughout Cleveland in order to encourage residents to be more open to discussing abortion stories. Over the next six months, four billboards will be placed at different areas in Cuyahoga County. Preterm will host a reading of participants' abortion stories on Jan. 25.

Nancy Starner, spokesperson for Preterm, said, "It change[s] the public conversation on abortion and helps move the ... conversation away from a debate and toward experiences that women and families go through" (Kilpatrick, Cleveland Plain Dealer, 1/14).