September 11, 2014 — Voters are more motivated to vote in an off-year election when reproductive health and economic equality issues are at stake, according to a recent Anzalone Liszt Grove Research poll, Time reports. EMILY's List, Planned Parenthood Action Fund and American Women co-sponsored the research.
For the poll, researchers conducted telephone surveys of so-called drop-off voters -- those who turn out in smaller numbers in off-year elections. The 1,000 voters were in 18 battleground states. The results included responses from 100 Hispanic voters and 400 potential swing voters (Newton-Small, Time, 9/9).
The poll found that 23% of respondents said their enthusiasm for voting was a five or lower on a 10-point scale (Anzalone Liszt Grove poll, 8/29). However, only 12% said the same after hearing "motivational messages" regarding women's health and economic security issues, Time reports.
PPAF Executive Vice President Dawn Laguens said the poll confirms that "issues like access to birth control and abortion will get voters to the polls this November."
Specifically, 70% of the drop-off voters said reproductive rights and voting against antiabortion-rights lawmakers were "very motivating" factors to vote. Meanwhile, 70% also said they were motivated to vote when an employer is allowed to decide what health coverage they receive.
In addition, the poll found that 74% of respondents said they were very motivated to vote as a way to avoid "endors[ing] the status quo." Further, 74% said that "helping working families get ahead" was "very motivating" (Newton-Small, Time, 9/9).