April 16, 2014 — Republicans are trying to counter the "war on women" rhetoric that has been effective for Democrats by recruiting an "army of young female volunteers" to help them campaign, the Washington Post reports.
Sharon Day, co-chair of the Republican National Committee, on Monday announced the 14 in '14 program, which is aimed at younger women in suburban areas that tend to lean Democratic. The goal of the program is to recruit women to commit 30 minutes each week during the 14 weeks before the November elections to make calls, recruit other women, find potential voters and encourage individuals to go to the polls.
The GOP has been fighting the perception that it is "out of touch" with female voters, according to the Post. A CNN survey in February found that 55% of respondents said Republicans do not understand women.
According to the Post, Democrats fared better than Republicans among unmarried women in the 2012 election, while Republicans tend to do better than Democrats among married women. Day noted, "We know that we're not going to win elections if we're not reaching out to the 21-to-40-year-old groups of women, and we understand that and we're willing to earn that."
The new Republican effort will target counties in Arkansas, Florida, Georgia, Louisiana, Michigan, Montana, North Carolina, Ohio, Pennsylvania and West Virginia (Henderson, Washington Post, 4/14).