September 15, 2014 — Planned Parenthood recently launched an online service that allows Minnesota and Washington residents to receive contraceptives after a video appointment with a health care provider, the Huffington Post reports.
The new service, called Planned Parenthood Care, is intended to cater to a younger generation of patients who are comfortable with technology, according to a Planned Parenthood spokesperson.
The 15-minute video consultations cost $45 and are not covered by insurance, although Planned Parenthood is working with insurers to possibly offer that option. The organization recommends that patients send their receipts to their insurers for potential reimbursement.
The video chats are conducted through an Internet browser or a new Planned Parenthood app for Apple and Android devices. After logging in, a patient speaks with a clinician to discuss various methods. Patients can then have a prescribed method sent to them in the mail.
Sarah Stoesz, president and CEO of Planned Parenthood Minnesota, North Dakota and South Dakota, said, "Every generation of women is different from their mothers, and what's different about the current generation of young women is that they live a whole lot of their lives online."
Planned Parenthood plans to add consultations for sexually transmitted infections to the service and hopes to expand the program to more states, according to the Huffington Post (Thomas, Huffington Post, 9/11).